Difuman culture is Difuman people's values, the core values is innovation. It is the guiding concept of innovation, and innovation as a strategic base to organize for the protection of innovation, technological innovation, market innovation as a goal, Difuman from scratch, from small to large, it is also constantly innovate itself development. Staff generally agree that active participation is the biggest Difuman cultural characteristics. At present, Difuman goal is a world famous brand in China, winning glory for the nation. This goal to Difuman Difuman staff and the development of the value of the individual quest for a perfect combination, each one Difuman staff will be in achieving the goals Difuman renowned in the world in the process of fully realizing the value of the individual and pursuit.
Difuman culture is the core of innovation, and it divided into three levels: material culture, system of cultural, spiritual and cultural
Difuman spirit: the pursuit of excellence, a world-class brand
Difuman style: honesty and trustworthiness, vigorous and resolute
Difuman the image of terms: integrity to always
Various product image terms: "Difuman water heater safety-oriented Difuman never receive commercial air-conditioning era fashion;
Difuman home to give me a rough room, and you a warm home. "
1, employing concepts: how you can Gentou up to you how structures stage
Second, the concept of quality: excellent products are excellent human stem from the high standards, fine, zero defect; waste is flawed, regardless of the past, the present or the future, quality will be Oudiya the survival of the party.
Third, brand concept: capital ships sail brand is a human enterprise culture is the soul
4. Marketing idea: to sell products sold after credibility
V. service concept: user is always right, your satisfaction is our work standards.
6. Market philosophy:
1, the only off-season thinking, no off-season market, only weak thinking, there is no weak market
2, keep a close eye on the market a reputation
3, users complain is the best gift
4 to change the system change, and change in the win, the only change the rules of the market is always changing.
7. Competition concept
1, as long as the competitors advanced, semi-chips also, as long as you remain higher than the level of our competitors, the market will be able to grasp the initiative.
2, a war not on price, the value of
